Temas de vanguarda para ler

Revolutionising Marketing with Digital Human Avatars

How can AI-powered digital human avatars transform global marketing strategies? These cutting-edge innovations are reshaping customer engagement, personalising interactions, and streamlining operations. From improving brand identity to creating empathetic user experiences, they offer a new frontier in marketing. Explore how businesses are leveraging this technology to stay ahead in an ever-evolving global marketplace. Whether you're interested in innovation, strategy, or customer experience, this is a glimpse into the future of marketing. 👉 Read the article to discover actionable insights and real-world examples of how digital human avatars are driving transformation. Let's shape the future of marketing together! 💡

The Imperative of Systematic Data Governance in AI Implementation: A Call to Boards of Directors

Recent reports from Accenture and Deloitte highlight the scarcity of useful data in many corporations. According to a 2023 Accenture survey, only 35% of executives believe their organizations have the data quality and governance needed to support AI adoption. Similarly, a 2023 Deloitte report found that 70% of organizations struggle to find the right data to train their AI models.

O que líderes devem considerar sobre o efeito da IA no significado do trabalho.

the integration of Artificial Intelligence (AI) into corporate structures is inevitable. As leaders engage in digital transformation, they face diverse pathways and ethical dilemmas. This article, drawing from the ethos of ethical leadership, explores the pathways for AI implementation and their implications for what is increasingly being recognized as 'meaningful work'.

Digital Technologies applied in the sales process

Inevitably the adoption of automation and digital technologies have been affecting each stage of the sales funnel. Know more reading this short article.

Salesperson social selling activities: An integrative strategic corporate and marketing approach.

Social selling is a selling approach, which leverages social and digital channels for understanding, connecting with, and engaging influencers, prospects and existing customers at relevant purchasing journey touchpoints for building valuable business relationships.

The integrative role of sales activities and sales professionals

It is an understatement to say that sales is the focal point for any company. The sales team should be not only the advocate of customers’ needs and demands inside a company, but the integration engine within the company. Read more about this theme here.

Leverage business efficiency with Low-Code, Non-Code software.

What are Non-Code, Low-Code Software, and how to adopt them to improve your productivity and be more efficient? Learn more here.

Navigating the Sales Frontier: Strategic Implications of AI Adoption in Modern Sales Strategies

The adoption of AI-empowered sales tools can have significant implications for sales managers and sales professionals. The Future of Jobs Report 2023, published by the World Economic Forum corroborates this opinion, revealing that technology adoption will remain a key driver of business transformation in the next five years. Digital literacy is considered the third most important skill required by employers, preceded by Analytical and Creative thinking. I heard the opinions of 27 Heads of Sales of European companies about their perspectives and experiences regarding the adoption of AI-empowered tools in different stages of the sales funnel. Read a summary of their opinions in the article

The Rise of AI-Driven Persuasion in the Conversational Era

Powerful corporations like Google, Microsoft and Amazon are investing billions of dollars in large language models (LLMs). This is a clear sign that conversational AI is about to become a major player in the mass persuasion game. LLMs can understand and generate human language, which means they can be used to create personalized and persuasive messages for any audience. LLMs can also learn from their interactions with users and adjust their messages in real-time to maximize their impact. This raises the question: who will ultimately be in control of this powerful persuasion tool? Will it be the humans who create and use it or the multinational companies that own it? In my short story, I explore this question by imagining a world where conversational AI is used by corporations to manipulate people into buying products and services. If you're interested in learning more about the potential dangers and benefits of conversational AI, I encourage you to check out my short story.