About this workshop
Use AI to add velocity to everyday work.
Add velocity to the workflows your team uses every day
This workshop helps sales and marketing professionals move from trying AI occasionally to using it with a process. Participants work through examples from customer-facing activities and the preparation, coordination and administration behind them.
Who it is for: Sales professionals, marketing teams, business development managers and commercial leaders.
What you will explore
- Commercial language models and open-source or open-weight alternatives: what they offer and how to assess their suitability.
- Prompt engineering: providing context, defining the task, setting output requirements and improving results.
- Microsoft AI-enabled tools: applications in documents, presentations, email, meetings and analysis, using capabilities available in your organisation.
- Workflow automation: breaking a process into steps, identifying repeatable tasks and adding review points.
- Agentic AI: understanding how systems can carry out sequences of tasks and where permissions and supervision matter.
- Vibe coding: using instructions in everyday language to create and refine a prototype, then checking whether it works as intended.
Practise on commercial tasks
Sales examples include preparing an account brief, using AI agents to search for prospect's information online, planning a customer meeting, building a competitive grid analysis, building power point presentations with AI, practising sales pitches and meetings with AI, analysing historical sales data with AI, and organising information for a proposal. Marketing examples include developing a campaign brief, adapting content for different audiences, summarising customer feedback, creating AI-video content, prototyping campaigns with AI, and preparing a reporting narrative.
Participants consider both the visible customer interaction and the internal work required to support it.
The day's progression
Understand the tools → practise prompting and output review → explore AI applications → map an automation opportunity → try an agent or prototype → choose a workplace trial.
What you leave with
A set of AI skills for your role, one practised AI-supported task, a workflow map showing where automation and review belong, and a plan for trying the approach at work.
Dr Fabio Oliveira
My experience spans sales and marketing management in multinational companies, entrepreneurship, AI application development and university teaching. He has designed and implemented commercial strategies, campaigns, training programmes and go-to-market approaches.
I am the founder and CEO of www.hypersellers.ai, a software platform applying AI agents to sales workflows and workforce development. This entrepreneurial work brings experience of turning business needs into an AI-enabled product to his teaching.
I am also a Lecturer in Entrepreneurship and Innovation at Henley Business School and Global Professor for DBA candidates at Golden Gate University. I hold a PhD from Henley Business School, University of Reading, an MSc in Strategic Marketing from the University of Hertfordshire and an MBA from Fundação Getulio Vargas.
Featured in media coverage and invited to deliver workshops for national and international companies, Fabio connects business practice with research and discussion of responsible AI adoption. His commentary has been quoted by Raconteur, Envisia lists him among its faculty, and Henley has documented his work with AI and virtual reality simulations for skills practice.
For your organisation, this combination brings an understanding of commercial work, experience applying AI and the ability to explain its implications for teams and directors.
